Challenge
Gary Stevenson’s ‘Understand the Economy’ video series tackles complex topics such as wealth inequality, inflation, and tax policy, but these critical issues can be difficult for a broad audience to fully grasp. The challenge was to simplify these intricate economic concepts in a way that is engaging, accessible, and visually appealing to promote financial literacy.
Solution
Polaris Ventures developed a series of infographics tailored to visually present key economic topics covered in the video series. By distilling complex information into clear, engaging visuals, the infographics break down wealth inequality, inflation, and tax policy, making the content more digestible and relatable for viewers.
Result
The infographics successfully enhanced the viewer experience, making complicated economic issues easier to understand and more engaging. As a result, the project helped broaden the reach of Gary Stevenson’s work, promoting financial literacy and enabling a wider audience to comprehend the real-world impact of economic policies on their daily lives.